Until now, you’ve been flying by the seat of your pants.

You’ve lost your in a sea of shimmering marketing tactics, programs and gurus, only to feel deflated when the magic key fails to float to the surface.


Business without a brand strategy is like throwing spaghetti at a wall and hoping that it sticks.

Put simply, if you want to create a better business, you need to build a better brand.


Brand and marketing clarity, stripped of the hype.

You need to simplify to amplify, and build a tribe of ideal customers who buy from you, rave about you and keep coming back for more.

You need a brand & marketing blueprint that will transform your businesses at the core.

I can help.

In fact, I was born for this stuff.

Since I was a tot, I’ve been immersed in the world of brands and marketing.

My Mum opened her first Benetton store when I was eight – and I’ve been hooked ever since.  Benetton’s courageous and gutsy advertising fuelled my inspiration and rebellious spirit and open my mind to the world of marketing.

For more than ten years I’ve devised strategies for some of the worlds biggest brands like Nike, Levis, Nokia and IBM and know social media, lead generation, tribe-building and conversion like the back of my hand.

I loved the late nights, creative craziness and the thrill of devising innovative campaigns for big-name brands.

Now, my late nights and lack of sleep are courtesy of my own two active and rebellious tots.

Like many women, motherhood caused me to reassess my priorities.

The sparkle of the corporate world had dimmed to a muted glow, and I suddenly felt the pull to escape cubicle nation and do something more.

So I polished up my expert skills, fastened NLP and coaching certs in the rungs of my tool belt and went on my way to build a business of my own.

Some more about me:

// I hang at the intersection of strategy and creativity – where the tactical left brain meets the flamboyant right.

// I’m a social media ninja – if Facebook were an Olympic sport, I’d be on the Australian team.

// I have a knack for making improvements and an eagle eye for pin-pointing the fabulous talent you fail to see in yourself.

// Curiosity, truth, drive, courage and connection are my most tightly held values.

// I’m one for looking fear in the eye. Just don’t test me with a cockroach.

// Learning, uncovering, unravelling and inquiring. These are my true loves. Makes sense, because my primary archetype is the Sage.

// There’s no smoke and mirrors with me, what you see is absolutely what you get.


Let’s take it to the next level with ease, shall we?

Would you care to…

  • Join my VIP list for weekly shots of no-bullshit branding wisdom delivered to your inbox.
  • Work with me 1:1. Understand how to stand out from the crowd, and attract dream clients in 90 days through my Brand Breakthrough Program
  • Create a clear plan to effectively market you brand online, determine your best suited channels, build online buzz, traffic and leads.
  • Rent my brain for a Rescue session? We’ll brandstorm, collaborate and ride the road to momentum.

Together, let’s build the brand and business you wish existed.