Whoa! we’re half way through the year already!
I’m not sure about you but it seems 2015 is flying by. We are well into winter here in Sydney and this morning I took some time to reflect back on what I’ve achieved so far this year, what’s working, what’s not and also to get re-focused for the next 6 months.
In reflecting upon the past 6 months I wanted to share some of obstacles I’m thrilled to say I’ve overcome that have lead to bringing me more momentum, more freedom, more impact and yes more money in my business!
CLARITY BOMB #1 – Packaging + Refining
Last year even though I started out with great intentions I found myself tweaking offers for clients, changing packages and pricing and this really tripped me up. First of all it left me burnt out and secondly I felt like I became all things to all people which is the EXACT opposite of brand clarity!
Fast forward to today. There is one way to work with me, one price and I’ve systemised all my processes. This now works perfectly for me and gets my clients the best results.
I also got really intentional about who I won’t work with. At first I will admit this brought up some fear, I worried that turning down clients was not a good idea! But, it has enabled me to focus on the tribe of people who really are ready to step up and build their brand, they are focused, determined and they get results!
CLARITY BOMB #2 Uniquely Me Business Model
There is a trend in the online world of following exact models, systems and blueprints; each of them offering the keys to success. If you’ve taken my brand archetype quiz <insert link> you’ll know that your brand and business is just as unique as you are, so don’t try and fit into someone else’s version of success it’s a road to dissatisfaction for you and a less than great experience for your clients.
I’ve been told everything from: only have a digital product, only have a high end product, run events, do VIP days…You name it, I’ve heard it.
The thing is, I LOVE one on one strategy work; my clients get huge value from my eyes on their personalized strategy and I’m working with my gifts. BUT, I also love the power of a group and the momentum it brings and so I’ve combined the best of both worlds to create a signature offer which blends highly personalised one to one + group coaching + community.
CLARITY BOMB #3 Trying to do a million things
Many of you have heard me talk about my addiction to online marketing news, newsletters and trends and for a while my husband called me nikipedia!
The problem was I spent so much time learning and reading that it lead to me being overwhelmed, unfocussed and scattered.
I did a huge unsubscribe earlier this year and now I work with no more than 2 clear goals in 90 day stints and I focus on marketing channels that are best for me and my audience. Speaking, networking and social media are my favourites and I’m sure you’ve noticed blogging everyday and sending lots of emails are lower down on my list!
The biggest learning of all for me has been to spend the time to get the foundations right, to align the core ingredients that it takes to build a lovable brand and to run my business with focus, certaintiy and determination.
I’d love to hear about your learnings, tell me about the shifts you have made that are making a difference in your business
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